![]() ![]() Heavy bot traffic (5% of sessions or more) can skew our data, pollute our analytics and ruin typically useful metrics like page value. Why? Because Bots are not real users, and they don't perform like humans. Whether or not you welcome this bot traffic, 99% of the time you don't want to see bot traffic in your analytics reports. Or at least bots that we want to visit our websites, for testing, diagnostics, and even monitoring SEO results. ![]() Sure, there are spam bots sending hits to our analytics data. We think of it as spam, and we don't want this data anywhere near our reports. Most of the time, bot traffic in our analytics data gets a bad name.
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